We are the company behind GRIND Energy Drinks.
brainrotlabs.fun™ is the holding company behind GRIND Energy Drinks. Same team, same product mentality: build something people want, brand it hard, and use software to make the whole operation run faster than the big guys.
Drag the can to spin it. Every can carries a QR code that enters the drinker into event sweepstakes, so each sip builds community and first-party data.
Built through the people who embody the grind.
GRIND grows its brand through athletes, competitors and communities. We sponsor a professional fighter and a race car driver, turning real competition into brand awareness, content, live-event exposure and consumer engagement.
Fight-night activations, paddock content and race-weekend sampling
Co-branded content, localized sampling and community events
Athletes become market entry points for the sales team
Leonardo Schiro
Professional fighter and the face of GRIND on fight night. Leonardo trains and competes with GRIND in his corner, delivering appearances, fight-week content and activations that put the can in front of a crowd that already lives the grind mentality.
Chris Campanelli · F2000
Our Formula 2000 driver. Chris races a Formula Continental car with GRIND on the livery, and every race weekend becomes paddock content, track exposure and a live sampling opportunity. We also built him the interactive GRIND Featured Driver sponsorship experience.
The Sponsored Athlete Program
We designed the program from the ground up: athletes get product, a personal interactive sponsorship page, co-branded content and a share of the activations they drive. GRIND gets authentic media, first-party data from QR sweepstakes and a sales entry point in every athlete’s home market.
Apply, get evaluated on reach, competition level and fit
Receive a personal GRIND athlete page built by our team
Activate at events, earn on the engagement you generate
